The Secret Copy Club
Get my copywriting secrets directly from your inbox, for $0.
A copywriting newsletter by Jef van de Graaf™
The Secret Copy Club is now Letters from a Copywriter — published at hxcopywriting.com.
Disclaimer: despite the AI images used on this site, my copywriting newsletter is 100% written with human hands and a human brain.
1/5 · What to Expect
The copywriting newsletter I wish I had when I started
Letters from a Copywriter is a copywriting newsletter based on my journey as a freelance copywriter — along with the lessons from real client work and the results that followed.
- 100% human-written — drafted by hand, never generated
- Based on real experience — actual projects, clients & lessons learned
- Research-based & fact-checked before it hits your inbox
- Full of copywriting tips for headlines, emails, ads & storytelling
- Stocked with swipe files & curated tools for your writing workflow
2/5 · Recent Newsletters
Letters from a Copywriter
3/5 · Testimonials
What people say
"I've worked with Jef on several projects, including the redesign of a website and the development of a brand's MVB-document. Jef's expertise as a copywriter and website maker truly shines through in his work."
"Jef helped me plan and execute an easy-to-use, SEO-friendly website that I'm proud to show people. Since working with Jef, my site's monthly traffic has increased by 71%."
"You can come to Jef with only a vague objective and after the creative process is done, leave with website copywriting your competitors will fear."
4/5 · About Me
Hi, I'm Jef
and I'm a freelance B2B copywriter from Toronto, Canada.
When I started freelancing, I was simply looking for a way to pay the bills while cycling across Asia. Never in my wildest dreams did I imagine getting paid doing what I love—writing.
Fast forward 7+ years, and I've worked with some incredible B2B brands like OhmConnect and SuperOffice CRM. I've delivered copy that not only drove clicks and conversions but also built meaningful relationships with their target audiences.
Now, I'm sharing the lessons I've learned from my successes and mistakes to help other copywriters and marketers skip the learning curve and achieve better results faster—just like I did.
Read the Freaking Letters →
5/5 · Need Copywriting Help?
When I'm not writing this newsletter, I'm busy helping B2B brands with websites or getting my ass kicked on the trails.
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