A COPYWRITING NEWSLETTER BY JEF VAN DE GRAAF™

The Secret
Copy Club

Learn the secrets of copywriting directly from your inbox, for $0.

Forever Free
100% Human
1x per week

    Disclaimer: despite the AI images used on this site, my copywriting newsletter is 100% written with human hands and a human brain.

    1/5WHAT TO EXPECT


    No-BS Advice


    This copywriting newsletter is all about my battle-tested tactics to help you skip the learning curve and achieve better results, faster. Join the club for access to:


    • Copywriting tips that make you feel personal & authentic
    • Querterly challenges to help you write better & convert more
    • Curated tools for improving writing efficiency & workflow
    • Swipe files and templates for headlines, emails & ads
    • Storytelling frameworks that are proven to work

    2/5DON'T MISS OUT


    It's time to level up your copywriting like a pro


    How I Drove 110K Organic Page Views in 1 Year to a SaaS Company's Blog


    My Copywriting Wireframe Process [+ 3 Free Templates]


    Is SEO Blog Content Dead? Here’s Why I Think Otherwise


    4 Strategies to Execute a Winning Blog Strategy in 2025


    How to Create a Winning Landing Page in 5 Steps

    3/5TESTIMONIALS


    • I've worked with Jef on several projects, including the redesign of a website and the development of a brand's MVB-document. Jef's expertise as a copywriter and website maker truly shines through in his work.

      Charlotte van der Zalm

      Brand Marketeer
    • Jef helped me plan and execute an easy-to-use, SEO-friendly website that I'm proud to show people. Since working with Jef, my site’s monthly traffic has increased by 71%.

      Ame Proietti

      Freelance Copywriter & Scriptwriter
    • You can come to Jef with only a vague objective and after the creative process is done, leave with website copywriting your competitors will fear.

      Matthew Muindroina

      Managing Director at Recruitometry
    4/5ABOUT ME

    Hi, I'm Jef

    and I'm a freelance B2B copywriter from Toronto, Canada. 

    When I started freelancing, I was simply looking for a way to pay the bills while cycling across Asia. Never in my wildest dreams did I imagine getting paid doing what I love—writing.

    Fast forward 7+ years, and I’ve worked with some incredible B2B brands like OhmConnect and SuperOffice CRM. I've delivered copy that not only drove clicks and conversions but also built meaningful relationships with their target audiences.

    Now, I’m sharing the lessons I’ve learned from my successes and mistakes to help other copywriters and marketers skip the learning curve and achieve better results faster—just like I did.

    5/5 NEED COPYWRITING HELP?

    When I’m not writing this newsletter, I’m busy helping B2B brands with websites that work & copy that converts.