# TheSecretCopy.club

> A newsletter about the hidden mechanics of persuasion, positioning, and copywriting strategy. Written by Jef van de Graaf — Canadian copywriter, web strategist, and solo operator based in Southeast Asia.

## What this site is

TheSecretCopy.club is a copywriting newsletter and archive. Each issue explores one idea in depth: a technique, a principle, a case study, or a mental model that makes writing more persuasive.

## Newsletter archive

All published issues are available at: https://thesecretcopy.club/newsletter/

## About the author

Jef van de Graaf is a Canadian freelance copywriter and web designer operating under Redwing Messaging Inc. He also runs hxcopywriting.com (B2B copywriting) and buildanonlinebusiness.ca (web design and strategy).

## Subscribe

https://thesecretcopy.club/#subscribe

## Contact

https://hxcopywriting.com/contact